As Lead Product Designer, I played a pivotal role in the redesign of the Energy IQ app — Genesis’ primary digital engagement platform. Our goal was to deliver a more personalised, valuable, and emotionally connected experience that deepened customer relationships, improved self-service, and proved our brand promise: With you. For you.
Genesis App
Project background
Brief
Redesign the Energy IQ dashboard across Web, iOS, and Android to deliver more value, personalisation, and usability for a broader customer base.
Context
The old dashboard was generic, lacked relevance, and didn’t meet the needs of multi-property or multi-fuel customers.
My Role
Lead Product Designer — overseeing all design direction, experience strategy, hands-on UX/UI design, user research, and workshop facilitation.
Customer feedback was clear: the app felt boring and transactional, with little reason to engage beyond paying a bill. From this, we developed new Digital Design Principles — clear, tangible guidelines to steer design decisions.
We reimagined the experience around the home, not just the account. Personalisation became core: contextually relevant products, insights, and services tailored to each customer’s situation. We added subtle gamification to make energy use more tangible and partnered with leading animation studio Nyuk Nuyk to create beautiful 3D house renders, adding emotional connection and delight.
Discovery & Strategy
The new dashboard puts each customer’s home at the centre, wrapping energy services, usage insights, and personalised offers around it.
Design choices focused on relevance, simplicity, and emotional engagement — moving beyond utility to relationship-building.
The new visual language, animations, and micro-interactions made the app feel more alive, personal, and rewarding to use.
UX & UI Design
Outcome
The redesign delivered steady year-on-year growth in engagement and registrations.
91% of surveyed users agreed that EIQ 2.0 “helps save me money” (52% strongly agreed)
4% growth in app engagement year-on-year
18% more customers registering for EIQ (now 70% of Genesis customers)
4.6 average App Store rating
Most importantly, the redesign proved the business value of EIQ — making self-service faster, more engaging, and more personal for Genesis customers, while creating efficiencies for the product squad.
