My Professional Journey.

May 2020 – Present · 3 yrs 6 mos

UX/UI Chapter Lead
Genesis Energy

In my role as the UX/UI Chapter Lead, I take charge of shaping the design and experience direction for our digital platforms, encompassing both web and app interfaces. I'm also entrusted with enhancing the Chapter's capabilities and nurturing talent, providing guidance for career progression, conducting evaluations and promotions, and establishing standardised tools, methodologies, and ways of working.

Key projects include:
• Genesis Energy – Website Refresh
• Genesis Energy – Energy IQ App Redesign
• Frank Energy – Rebrand & new website

May 2018 – May 2020 · 2 yrs 1 mo

Senior UX/UI Designer
Catch Design

While at Catch Design, I focused on extensive projects primarily centred around Mercury Energy. I operated in-house, actively collaborating with the client as an integral member of their agile teams. Notably, I spearheaded the redesign of Mercury’s My Account platform, played a key role in optimising the join journey, and contributed to the development of the Mercury Go app.

Key projects include:
• Mercury Energy – My Account Redesign
• Mercury Energy – Mercury Go app
• Mercury Energy – Brand Hub

Aug 2017 – May 2018 · 10 mos

UX/UI Designer
Insight Creative

Daily responsibilities encompassed UX and UI Design for both large and medium-sized websites. This included a blend of end-to-end research, design, and developer hand-off, as well as overseeing and suggesting continuous improvements. I collaborated closely with Graphic Designers to seamlessly translate brand identity into the digital realm. Additionally, I took charge of creating web versions of our clients' annual reports.

Key projects include:
• safetotalk.nz a new website for the Ministry of Social Development
• ktc.co.nz a website refresh for law ­firm Kiely Thompson Caisley

Jan 2016 – Aug 2017 · 1 yr 8 mos

UX/UI Designer
Federation

As the sole UX designer I was responsible for the following tasks across brands such as: Cavalier Bremworth, Flexi Cards, Warehouse Stationery, and Emirates.

• Evaluating user research
• Defining user flows
• Creating sitemaps, wireframes and prototypes
• User testing / Iteration
• Executing all visual design stages from concept to final hand-off to developers
• Project management and client presentation
• Creating digital style guides

Feb 2013 – Feb 2016 · 3 yrs 1 mo

Digital Designer
Young & Shand

During my time at Y+S I was heavily immersed in the world of digital working across social media campaigns, website re-designs and app builds for brands: Air New Zealand, Lightbox, Steinlager and Leukaemia & Blood Cancer New Zealand. Some of my day to day tasks included:

• Designing content for social media platforms: Facebook, Instagram, Twitter
• Designing Facebook Apps
• Collaborating with other designers and developers
• Mobile App Design

Education & Training

Short Courses

UX Gym

User Experience Crash Course
Information Architecture

2012 – 2013

Media Design School

Diploma of Digital Media, Web Design
Awarded Excellence in Design.

Diploma of Art & Design, Graphic Design