ACG Website
As the Senior UX/UI Designer on the ACG Education Group website redesign project, I led the complete visual and user experience overhaul for acgedu.com, working in close collaboration with our development team and the client’s marketing and brand teams. This project was a deep dive into understanding ACG’s goals, audiences, and ambitions—and turning those insights into a modern, engaging digital experience.
Project background
Brief
A multi-site redesign for ACG to deliver a modern, user-friendly experience that better reflects ACG’s premium brand and supports prospective families on their school search journey.
Context
ACG’s old site was outdated, hard to navigate, and didn’t align with the brand’s positioning. The goal was to create a scalable, content-rich platform that could evolve with their needs.
My Role
I led the end-to-end UX/UI design—facilitating discovery workshops, defining user journeys, designing wireframes and UI, and developing a modular design system.
Discovery & Strategy
I co-led workshops with ACG stakeholders to uncover business goals, key audiences, and user pain points. These sessions were critical for building alignment and clarity around the project’s direction. We identified three core goals:
Reflect the premium positioning of the ACG brand
Improve navigation and user journeys for prospective students and parents
Create a scalable design system that could grow with the business
We mapped out audience needs and content requirements, helping shape the information architecture and UX approach.
UX & UI Design
With a clear strategy in place, I designed a new site structure focused on simplicity and clarity. I created wireframes that prioritised key conversion pathways—making it easy for users to explore schools, understand the ACG difference, and make informed decisions.
For the UI, I established a refined visual design system that brought ACG’s premium positioning to life online. Key elements included:
A clean, modern layout with generous white space
Elegant typography and full-width imagery
A consistent design language across all pages and components
I also designed a reusable library of content blocks and flexible page templates, giving ACG’s internal team the tools to build and manage content without compromising the design integrity.
Outcome
The final website is a bold step forward for ACG—modern, user-friendly, and visually aligned with the brand’s values. The new design system has made it significantly easier for the internal team to update content while ensuring a consistent experience across the site.
The redesigned site has improved engagement, made key content more accessible, and elevated ACG’s digital presence in line with its real-world reputation for excellence.
